When you're a one-person business owner who's trying to figure out how to find more clients, everyone tells you to "work out what the one problem is that you solve for your ideal client, and just base all your marketing decisions on that".
Like you know what that one problem is or exactly who your ideal clients even are!
You probably know what it is you do, but figuring out how to narrow down what problem you want to solve and who you want to work with, is hard. Not 'can I balance a cup of tea, a piece of cake and a water bottle walking from the kitchen to my office' hard. It's more like 'push a baby the size of a small watermelon out of something the size of a lemon' hard, but in a mental and emotional sense.
And once you've actually figured it out, what the hell are you supposed to do with the information?
In this self-paced course, you'll learn how to discover what that "one problem you solve" is, who your "ideal client" is, and how to use that information to find the kinds of people who are likely to want to work with you.
We'll be calling the "what you do and who you do it for", a USP (Unique Selling Proposition) and talking about how to use it as a starting point and a continual reference point for effective copy, design and marketing strategy.
This course is aimed at copywriters, social media managers and web designers, but will benefit any one-person business owner with an interest in improving their marketing.