Small business and self-employment, have been around for a lot longer than big business or even government as we know it today.

Being self-employed or operating a business that’s centred around you, can be rewarding and life-changing, but it can also be frustrating. Because you’re the business’s most valuable asset, the way it operates and appears from the outside should make the most of your characteristics, resources and aspirations. But it can be difficult to see yourself as other people see you and be objective about what those things are.

Everything you’ll find here is centred around helping very small or one-person business owners and the people who help them with their marketing, understand how to figure out their own or someone else's niche, create a profitable, thriving business based on the characteristics and aspirations of one person and have a red hot go at making the world a better place at the same time.