Small business and self-employment, have been around for a lot longer than big business or even government as we know it today.
Being self-employed or operating a business that’s centred around you, can be rewarding and life-changing, but it can also be frustrating. Because you’re the business’s most valuable asset, the way it operates and appears from the outside should make the most of your characteristics, resources and aspirations. But it can be difficult to see yourself as other people see you and be objective about what those things are.
Everything you’ll find here is centred around helping very small or one-person business owners and the people who help them with their marketing, understand how to figure out their own or someone else's niche, create a profitable, thriving business based on the characteristics and aspirations of one person and have a red hot go at making the world a better place at the same time.
Get to know a bit about me and my perspective on marketing and life in general to see if I'm someone you'd like to learn with.
Ever wonder why some people seem to get what they want a lot of the time? In this quick guide, we look at how you can improve your odds of success.
Answer the questions in this short quiz to find out which archetypes best describe the experience of working with you.
Are you the owner of a one-person business that's in need of more clients? Start attracting ones you'd really like to work with, with a logical framework.
Tired of feeling like everyone else has their shit together and you don't? This brand discovery intensive will get you moving in the right direction.
Your personality, skills and experience are the most important assets of your one-person business and believe it or not, you've probably got more going for you than you realise. The unique combination of these factors will determine who's likely to be interested in what you have to offer and what that offer is likely to look like.
Before you think about where you're going, take a moment to consider what you've got to get you there.
Our identity or “self” is a model we create to help us make sense of the world. It determines how we see ourselves and other people and is the single biggest factor in our happiness and success.
Have you got an accurate answer to the question “what do you do, who do you do it for and why do you do it better than anyone else?” If not, then you’re missing the single most important tool in your marketing toolbox.
Branding is about more than just pretty. It’s about describing the experience of working with you to someone you’ve never met. So before you dash off for a logo, dash in here and find out what you need.
“Build it and they will come” didn’t work for Kevin Costner in Field of Dreams and it’s unlikely to work for you. Make it easy for people to work with you and you’ll improve your chances of business success.
