Do you need more clients for your one-person business? Better clients? A different kind of client? Not sure how you could grow your business beyond what you’re doing now?

It might be time to start looking at the problem from a different angle

In this unique brand intensive, we’ll figure out what the experience of working with you is like and who it’s likely to appeal to. We’ll drill down to discover what those people are actually looking for when they come looking for you and how you meet their needs. Then we’ll reverse engineer your branding and messaging to talk directly to them. 

What you get

• Two virtual sessions with me of up to 1.5 hours each
• 5 practical workbooks covering each of the topics we'll cover
• The first draft of a brand style guide in an editable Canva template
• The first draft of your ideal client avatar in an editable Canva template
• The first draft of a USP statement
• The first draft of your key messaging statements
• Entry to a private Facebook group that's a safe place to ask for feedback

Most importantly, you'll get an insight into:

• How you appear to other people
• How someone with your skills, experience and personality could stand out from the crowd
• What that could look like – services, products, scaling – as a niche market
• How you’re going to compete against the opposition
• How to sell yourself to people who’ve never met you

Why only a first draft?

The work we’ll do together will start you on a journey that will take more than a day or a week to complete and for most of that journey, you'll be walking alone. It’ll take some introspection, some research and some good old fashioned trial and error but I’ll give you some guidance before we part company, on what to do once you’re flying solo.

We'll probably cover some uncomfortable topics

We'll talk about your competition, your concerns and your dreams, and come up with a business proposition that's going to get you from where you are now to where you want to be. We'll discuss what's stopped you from moving forward before now - the real reasons - and how you can get past those. We’ll focus on what's going to make YOU happy, because money isn't the only motivator.

How it works

As the name implies, this program will have you on a steep learning curve but I want you to understand the process that I'm following so that you can participate without feeling overwhelmed.

There are two ways I could come up with the information I've promised. By getting it for you or by getting it with you. I'd like you to leave our time together not just having this information, but understanding how you got it, and knowing how to look for it again when you need it, so I choose the second option.

I strongly believe that knowing why your clients are likely to be attracted to you, and how to use this information to your advantage, is some of the most useful information you can have as a business owner.

So to get us up to speed, I ask you to follow a process of pre-work, which involves completing workbooks that form part of my self-study program. The workbooks prompt you to provide information about yourself and the people you like to work with. They work a bit like an interview process, but one that you can do at a pace that's comfortable and convenient for you. Once you've completed the workbooks, you will have a level of understanding about the process I follow, that will enable you to participate comfortably in our first coaching session, as you won't be hearing information for the very first time, and expected to process it all under the pressure of a video call.

Even if you don't have all the answers to the worksheets straight away or understand exactly where the questions are heading, it's likely that after our session you may go back and revisit some of the worksheets, and that's okay because thinking and revising is how the process is designed to work.

Once you've completed the worksheets, I will review each one so that when we meet for our first session, I know a lot about you and your goals and am able to structure our time together for maximum benefit.

“I'm not sure I can quantify how Sandy's coaching has impacted my business! Through our conversations, I've been able to narrow down the exact traits which make my business 'me' (or maybe it's the other way around?!). That's led to a laser focused business and marketing plan, and the value I deliver to my clients and readers now is not only miles better, but it comes so naturally that I always feel like I'm working in my 'zone of genius'!”

Emily Rhodes, Steamandbake.com, SEO Copywriter for food, drink and home appliance brands | Recipe Developer | Steam Oven Educator

What it costs 

This package has an upfront cost of AU$995 plus GST for Australian residents and without GST for people outside Australia.

Could this be the start of a new chapter for you?

The process of creating a brand that makes the most of the qualities that make you, well ... you, won’t necessarily be easy but it will certainly be rewarding. It’ll leave you feeling like you’re always doing your best work for people who value what you have to offer.

How badly do you want to feel differently about your business?

This service isn’t for everyone but if you can answer yes to the following questions, then it might be right for you.

• Do you already have a one-person service business or are you about to start one?
• Are you prepared to step outside your comfort zone to start or grow your business?
• Are you prepared to make time available – half an hour to an hour a day for a month – to work on this process?
• Are you serious about starting or growing your business?

If you're looking for someone to hold your hand as you set off on this exciting journey, would you like me to be your travelling companion?

If you do, then don't spend even one more day making excuses for not starting.

Take the first step by signing up and we'll take the next steps together.